This is probably going to be interesting to a small fraction of people, but anyone involved with graphic or web design might be interested in this new technology. Demonstrates how to resize images without affecting the content within the image. In terms of film/DVD, it would be likened to being able to offer a full screen version of a widescreen movie (albeit with images, not motion in this case) without having to pick where the 4x3 window is going to fall in any given scene. All content in an image can be maintained even while resizing by determining what portions of an image of least important & subtly ‘carving’ them away.