I just downloaded the new Radiohead album In Rainbows for 1£ - that comes out to about $1.42!

Because Radiohead are truly independent they own all distribution rights to their music. They have opted to release their newest album (as of Oct 10th) exclusively online for the time being - and on a "pay what you want" basis! This is the first time I think I have ever seen this, especially from a major band/artist.



So, how are they going to make any music if people can pay what they want? Well, considering that they have literally millions of fans, and assuming that a good majority of them are going to support this effort by the band by paying what they think the album is worth (not the measly 1£ from people like me). Add in the fact that some people who aren't really fans are going to be willing to purchase a full album from a major band for a couple of bucks. Also add in the fact that they are also marketing a 'special edition' Discbox version with the album, and additional CD with more new songs, a couple of vinyl albums, photos, etc.

I'm the perfect example. I wouldn't have bought the album regularly - I simply am not all that familiar with the band. But because of the way they're selling it I plunked down my buck & a half. And now I'm blogging about it, which may lead others to do the same. I think they'll do just fine :-)

Buy it online from their InRainbows.com site...